September 24: InfluencerHai.com is India’s best influencer marketing agency. We make social media campaigns measurable together with brands and Influencers. We work with top Influencers across India – As a trusted influencer marketing company, we offer valuable insights and transparency. Through measuring and evaluating campaign results, we focus on the needs of brands and creators. Our goal is to build and maintain influencers-to-brand connections.
InfluencerHai.com strategy while creating an ad campaign for the brands
Our team works on seven necessary parameters for cost-effective ad campaigns for brands are following:
- Consider Brands Expectations / Needs
- Determining the goals / Setting up goals
- Setting up a budget strategy
- Influencers Selection
- Collaboration with influencers & fees
- Review the campaign before the launch
- Delivery of result
1. Consider Brands Expectations / Needs
In the initial stage of determining the goal, at this stage it is worth narrowing brand expectations and looking more concentrated and directed, for ex:
- What kind of audience brand is looking for
- Launch products or brand awareness
- Launch a new product or relaunch an existing product or remarket on existing products
2. Determining the goals / Setting up goals
The first step is to set concrete goals for the brand. To determine the measures for implementation and the success of an ad campaign retrospectively based on objectives to be achieved.
- More reach for brands through Influencers Marketing
- Strong brand loyalty perception among consumers
- More engagements: likes, comments, and shares on social media.
3. Setting up a budget strategy
While setting a budget for an influencer marketing ad campaign, consider influencers’ selection, time spent, planning, publishing, waiting for the result, and further analysis.
4. Determine Influencer (Influencer Selection)
With the horde of influencers now active on social media platforms, Finding the right representative for brands can be a challenge for any company. Therefore InfluencerHai.com is here to serve a manually crafted database of 50k Influencers across India available in multiple languages.
When compiling a list of influencers suitable for the brand – we make sure to:
- Does the influencer fit with the image of the company?
- Can influencers credibly recommend your product to the audience?
- Make sure the influencer community meets the brand’s targeted audience.
- Trust of audience in influencers
- Engagement percentage – Either subscribers are genuine or bots
- The mood, tone, and style of the influencer with brand
Choosing the right influencer for an influencer marketing ad campaign will help us to create a harmonious tandem.
5. Collaboration with influencers & fees
InfluencerHai.com doesn’t rush to assign influencers. A smooth approach is suitable for productive results.
6. Review the campaign before the launch
Review and analyze the content:
- What an influencer will publish
- Number of advertising posts
- Review the selected audience
- How influencers will communicate with the subscribers
7. Delivery of result
InfluencerHai team will provide the metrics of the influencer marketing ad campaign, for example, the number of likes, comments, engagements, and the number of website visitors redirected during the campaign.