Thursday, April 25, 2024

Tantra Music” Inks Exclusive Music Distribution Deal With “The Orchard”

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New Delhi (India), February 20:  Tantra Music (a Timesign Media Company), an independent music label from India signed an exclusive music distribution deal with The Orchard, a leading global music distribution and artist + label services company and member of Sony Music Entertainment. Tantra Music is a house for original music in various Indian languages with a roster of new-age composers, songwriters, artists & performers who are coming up with modern music with traditional roots. Some of its latest releases are already creating waves across music digital streaming platforms. 

Avishek Majumder, Managing Director, Timesign Media says, “We are committed to bringing new sounds through rooted melodies. Tantra Music welcomes raw talent from across the country where we intend to nurture them and provide them with a global music platform to showcase their talent. At the same time, we are thrilled to partner with The Orchard. As the largest distributor of independent music in the world, we are sure that our music shall reach out to a wider audience and thus put us on the global map.” 

In the last few years music has evolved in many spheres, be it the sound, the music production, the style of composition, singing, or lyrics. Also, the global audience has adapted new ways of consuming music. India is one of the leading music-producing countries in the world with a huge number of young music creators, as well as listeners across the country.  In the last decade digital music platforms have largely contributed to the growth of new music and to reach out to a wider audience, India being a country of music lovers has seen a huge rise of consumers on digital streaming platforms, with various new talents coming up with fresh music content. 

Manjeet Singh Kohli, Director of Timesign Media says, “We being a new record label, have a clear focus of creating fresh content for our audiences, though we thrive on new-age music we have a deep essence of our tradition & roots in all our musical works, our music aims at diversity through various Indian languages, traditions & cultures.” 

Digital streaming platforms have changed the dynamics of music consumption for listeners; there is a substantial surge of users across platforms which has built a scope for more original music. 

Arpita Majumder, Director of Timesign Media says, “Listeners are backing new artists with new ideas & new sounds, this is a welcoming change and has created a wonderful opportunity for new talents. India is a country with rich music having raw talents in every nook & corner, at Tantra Music we are progressively working to onboard new talents and come up with noble ideas and new music every day. To our advantage having The Orchard as our distribution partner we believe our artists will be heard and their music will reach out to a larger audience.”

Tantra Music has a promising catalogue for the year 2024, with a young roster, original songs in a variety of genres & languages. The songs can be streamed on all leading digital streaming platforms i.e. Spotify, YouTube, JioSaavn, Gaana, iTunes & various others worldwide. 

You can also listen to their songs on their official YouTube Channel: 

https://www.youtube.com/@tantramusicofficial

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